According to a recent KPMG study the largest jewellery market is the United States with a marketshare 30.8%, Japan, India, China, the Middl East each with 8–9%, and Italy with The authors of the study predict a dramatic change in market shares by 2015, where the market share of the United States will have dropped to around 25%, and China and India will increase theirs to over 13%.
The Middle East will remain more or less constant at 9%, whereas Europe's and Japan's marketshare will be halved and become less than 4% for Japan, and less than 3% for the biggest individual European countries, Italy and the UK.5%
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